Protect Your Identity, Tear It Off

I get loads of mail from PR agents and designers and at times spend 5 minutes trying to peel an address label off a box, either because I’m going to reuse it for return shipping or just to protect my identity before going to the recycling bin. It may seem trivial but identity theft in all forms are on the rise. Digging thru trash for people’s names and addresses is step one to a highway to hell for you as a victim.

The Tear Off Label is simple. It’s pre-scored to make obscuring your address a lot easier. Forget peeling (that never works), forget markers (that’s messy). This is one idea that’s easy to execute and cheap enough to produce into mass production.

0 comments: